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Mason, Nicholas, 1970-
Literary advertising and the shaping of British romanticism [electronic resource] / Nicholas Mason
Baltimore : The Johns Hopkins University Press, 2013
book jacket
Location Call Number Status
 Electronic Book  Web Link    AVAIL. VIA WEB
Subject(s) Literature publishing -- Great Britain -- History -- 18th century
Literature publishing -- Great Britain -- History -- 19th century
Authors and publishers -- Great Britain -- History -- 18th century
Authors and publishers -- Great Britain -- History -- 19th century
Advertising -- Great Britain -- History -- 18th century
Advertising -- Great Britain -- History -- 19th century
Romanticism -- Great Britain
Physical Description pages cm
Note Includes bibliographical references and index
Contents Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising

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