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Martin, Chuck, 1949-
Mobile influence : the new power of the consumer / Chuck Martin
Production, publication, distribution, manufacture, copyright New York, NY : Palgrave Macmillan, [2013]
book jacket
Location Call Number Status
 3rd Floor  HF5548.32 .M3736 2013    AVAILABLE
Subject(s) Electronic commerce
Internet marketing
Consumer behavior
Wireless communication systems
Physical Description 246 pages cm
Content Type text
Media Type unmediated
Carrier Type volume
Contents The rise of the mobile shopper -- The setup: the pre-buy -- The move: in transit -- The push: on location -- The play: selection process -- The wrap: point of purchase -- The takeaway: post purchase -- Marketing throughout the mobile shopping life cycle
NOTE 539565

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