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Malefyt, Timothy de Waal
Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt, Robert J. Morais
English edition
London : Berg Publishers, 2012
book jacket
Location Call Number Status
 3rd Floor  HF5821 .M26 2012    AVAILABLE
Subject(s) Advertising -- Social aspects
Anthropology
Marketing research
Physical Description xiii, 186 pages ; 24 cm
Summary "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- Provided by publisher
Note Includes bibliographical references (p. 161-176) and index
NOTE 525445
Alternate Author Morais, Robert J

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