Mardigian Library
Ask a QuestionMy Library Account
Search Library Catalog - Books, DVDs & More
Limit to available
More Searches
Limit results to available items
Find more results:
Search MelCat
More Information
Advertising and reality : a global study of representation and content / edited by Amir Hetsroni
New York : Continuum International Publishing Group, c2012
book jacket
Location Call Number Status
 3rd Floor  HF5823 .A384 2012    AVAILABLE
Subject(s) Advertising -- Moral and ethical aspects
Advertising -- Psychological aspects
Advertising -- Religious aspects
Sex in advertising
Older people in advertising
Mass media -- Social aspects
Physical Description vi, 277 p. : ill. ; 23 cm
Note Includes bibliographical references and index
Contents An introduction: advertising - truth, trust, and belief / Amir Hetsroni -- Mass moralizing / Phil Hopkins -- The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David -- Values in Israeli advertising: a decade-long observation / Amir Hetsroni -- Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard -- God, religion, and advertising: a hard sell / Yoel Cohen -- Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed -- Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni -- Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock -- Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach -- Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi -- Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett -- Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas -- Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni -- International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe
Summary "An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more." --From back cover
NOTE 521700
Alternate Author Hetsroni, Amir

Mardigian Library, 4901 Evergreen Rd.
Dearborn, MI 48128-1491 313-593-5400 fax 313-593-5561
The Regents of the University of Michigan | Non-Discrimination Policy
Copyright © The University of Michigan - Dearborn • 4901 Evergreen Road • Dearborn, Michigan 48128 • 313-593-5000
The University of Michigan - Ann Arbor | The University of Michigan - Flint | SITEMAP | DIRECTORY | CONTACT