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Kimmel, Allan J
Psychological foundations of marketing / Allan J. Kimmel
New York, NY : Routledge, c2013
book jacket
Location Call Number Status
 3rd Floor  HF5415 .K5221 2013    AVAILABLE
Subject(s) Marketing -- Psychological aspects
Marketing research -- Psychological aspects
Physical Description xviii, 282 p. : ill. ; 25 cm
Note Includes bibliographical references (p. [252]-273) and index
Contents Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence
Summary Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research

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