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Innovation masters : history's best examples of business transformation
Detroit : Gale/Cengage Learning, c2012
book jacket
Location Call Number Status
 3rd Floor  HC79.T4 I5467 2012    AVAILABLE
Subject(s) Diffusion of innovations -- Case studies
Technological innovations -- Case studies
New products -- Case studies
Organizational change -- Case studies
Physical Description ix, 404 p. ; 29 cm
Note Includes bibliographical references and index
Summary Innovation Masters covers the best examples of successful businesses and/or business people that have incorporated or developed a new product, service or technology that help to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (who was successful in carving out new sales channels), Starbuck's (who successfully re-framed a product's relationship to its customer base), or IBM (who successfully shifted an entire company's strategy from providing products to services), will be highlighted. --from publisher description
NOTE 520704

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