Mardigian Library
Ask a QuestionMy Library Account
Search Library Catalog - Books, DVDs & More
Limit to available
More Searches
   
Limit results to available items
Find more results:
Search MelCat
More Information
  
Innovation masters : history's best examples of business transformation
Detroit : Gale/Cengage Learning, c2012
book jacket
Location Call Number Status
 3rd Floor  HC79.T4 I5467 2012    AVAILABLE
Subject(s) Diffusion of innovations -- Case studies
Technological innovations -- Case studies
New products -- Case studies
Organizational change -- Case studies
Physical Description ix, 404 p. ; 29 cm
Note Includes bibliographical references and index
Summary Innovation Masters covers the best examples of successful businesses and/or business people that have incorporated or developed a new product, service or technology that help to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (who was successful in carving out new sales channels), Starbuck's (who successfully re-framed a product's relationship to its customer base), or IBM (who successfully shifted an entire company's strategy from providing products to services), will be highlighted. --from publisher description
NOTE 520704

Mardigian Library, 4901 Evergreen Rd.
Dearborn, MI 48128-1491 313-593-5400 fax 313-593-5561
ask-a-question@umd.umich.edu
The Regents of the University of Michigan | Non-Discrimination Policy
Copyright © The University of Michigan - Dearborn • 4901 Evergreen Road • Dearborn, Michigan 48128 • 313-593-5000
The University of Michigan - Ann Arbor | The University of Michigan - Flint | SITEMAP | DIRECTORY | CONTACT