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Seitel, Fraser P
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley
New York : Palgrave Macmillan, 2012
book jacket
Location Call Number Status
 3rd Floor  HD59 .S365 2012    AVAILABLE
Subject(s) Public relations
Publicity
Internet in public relations
Internet in publicity
Reputation
Corporate image
Social media
Physical Description x, 235 p. ; 25 cm
Note Includes bibliographical references and index
Contents The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation
NOTE 521309
Alternate Author Doorley, John

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