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Marketing in the 21st century and beyond : timeless strategies for success / Bruce D. Keillor, editor
Alternate Title Marketing in the twenty first century and beyond
Alternate (uniform) Title Marketing in the 21st century
Condensed ed
Santa Barbara, Calif. : Praeger, c2013
book jacket
Location Call Number Status
 3rd Floor  HF5415 .M2194 2013    AVAILABLE
Subject(s) Marketing
Customer relations
Business communication
Interactive marketing
Physical Description 265 p. ; 25 cm
Note Rev. ed. of: Marketing in the 21st century. c2007
Includes bibliographical references and index
Contents What does "relationship marketing" really mean? / Linda M. Orr -- Building a successful sales force in the 21st century / Daniel J. Leslie -- Learning from your customers : building market feedback into strategy and innovation / Jason DiLauro and Linda M. Orr -- Negotiating company and customer relationships / Jon M. Hawes -- Path-forward thinking : core competencies and the value proposition / Ken Dickey -- Futuring : anticipating the emerging voice of the customer / Stephen M. Millett -- How to clean up with a start-up : tricks and tips from entrepreneurs / Robert Black -- How to use social media : fostering connections in a virtual marketplace / Gretchen M. Keillor -- Anywhere, anytime, anyway : the multichannel marketing juggernaut / Dale M. Lewison -- Business-to-business integrating marketing / Nadji Tehrani -- Nostradamus knows direct interactive marketing : direct marketers as 21st-century trend messengers / William J. Hauser -- The new global marketing realities / Gary A. Knight -- Culture and international marketing / Vern Terpstra -- Global value-added strategies / John Caslione -- Global customer service / Calin Veghes
Summary "Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing
Note Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher
NOTE 521046
Alternate Author Keillor, Bruce David

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