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Cohan, Peter S., 1957-
Hungry start-up strategy : creating new ventures with limited resources and unlimited vision / Peter S. Cohan
San Francisco : Berrett-Koehler Publishers, c2012
book jacket
Location Call Number Status
 3rd Floor  HD62.5 .C6353 2012    AVAILABLE
Subject(s) New business enterprises
Strategic planning
Venture capital
Physical Description xiv, 244 p. : ill. ; 24 cm
Note Includes bibliographical references and index
Contents Six start-up choices. Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Implications for stakeholders. Straight talk from start-up capital providers -- Can big companies train entrepreneurs? -- Resources
NOTE 521046

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