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Safko, Lon
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko
New York : McGraw-Hill, c2013
book jacket
Location Call Number Status
 3rd Floor  HF5415 .S24 2013    AVAILABLE
Subject(s) Marketing
Marketing -- Technological innovations
Physical Description xxi, 265 p. : ill. ; 23 cm
Note Includes index
Contents Contents note continued: 16. The Psychology Behind the Technology: We're All Drug Pushers -- 17. Understanding the Sales Funnel: Just Being There -- 18. Filling the Void: From One Come Many
NOTE 521046

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