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Hough, Douglas E
Irrationality in health care : what behavioral economics reveals about what we do and why / Douglas E. Hough
Production, publication, distribution, manufacture, copyright Stanford, California : Stanford Economics and Finance, an imprint of Stanford University Press, [2013]
book jacket
Location Call Number Status
 4th Floor  RA410.53 .H669 2013    AVAILABLE
Subject(s) Medical economics -- United States
Medical care -- United States
Health behavior -- United States
Economics -- Psychological aspects
Physical Description xvii, 291 pages : illustrations ; 24 cm
Note Includes bibliographical references (pages 249-277) and index
Contents What is behavioral economics -- and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?

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