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Ogata, Amy Fumiko, 1965-
Designing the creative child : playthings and places in midcentury America / Amy F. Ogata
Alternate Title Playthings and places in midcentury America
Minneapolis : University of Minnesota Press, [2013]
book jacket
Location Call Number Status
 3rd Floor  HQ792.U5 O39 2013    AVAILABLE
Subject(s) Children -- United States -- Social conditions -- 20th century
Creative ability in children -- United States
Play environments -- United States
Design -- Human factors -- United States
Physical Description xxii, 293 pages, 12 unnumbered pages of plates : illustrations (some color) ; 23 cm
Note Includes bibliographical references (pages 239-279) and index
Contents Introduction: Object Lessons -- 1. Constructing Creativity in Postwar America -- 2. Educational Toys and Creative Playthings -- 3. Creative Living at Home -- 4. Building Creativity in Postwar Schools -- 5. Learning Imagination in Art and Science -- Epilogue: The Legacy of Consuming Creativity
Summary "The postwar American stereotypes of suburban sameness, traditional gender roles, and educational conservatism have masked an alternate self-image tailor-made for the Cold War. The creative child, an idealized future citizen, was the darling of baby boom parents, psychologists, marketers, and designers who saw in the next generation promise that appeared to answer the most pressing worries of the age. Designing the Creative Child reveals how a postwar cult of childhood creativity developed and continues to this day. Exploring how the idea of children as imaginative and naturally creative was constructed, disseminated, and consumed in the United States after World War II, Amy F. Ogata argues that educational toys, playgrounds, small middle-class houses, new schools, and children's museums were designed to cultivate imagination in a growing cohort of baby boom children. Enthusiasm for encouraging creativity in children countered Cold War fears of failing competitiveness and the postwar critique of social conformity, making creativity an emblem of national revitalization. Ogata describes how a historically rooted belief in children's capacity for independent thinking was transformed from an elite concern of the interwar years to a fully consumable and aspirational ideal that persists today. From building blocks to Gumby, playhouses to Playskool trains, Creative Playthings to the Eames House of Cards, Crayola fingerpaint to children's museums, material goods and spaces shaped a popular understanding of creativity, and Designing the Creative Child demonstrates how this notion has been woven into the fabric of American culture."--Provided by publisher
Series Architecture, landscape, and American culture series

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