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Public relations : the profession and the practice / Dan Lattimore ... [et al.]
4th ed
New York : McGraw-Hill, c2012
book jacket
Location Call Number Status
 3rd Floor  HM1221 .P82 2012    AVAILABLE
Subject(s) Public relations
Public relations -- United States
Physical Description 1 v. (various pagings) : col. ill. ; 26 cm
Summary "Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- Provided by publisher
Note Includes bibliographical references and index
Alternate Author Lattimore, Dan

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