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Dillman, Don A., 1941-
Internet, mail, and mixed-mode surveys : the tailored design method
3rd ed. / Don A. Dillman, Jolene D. Smyth and Leah Melani Christian
Hoboken, N.J. : Wiley & Sons, c2009
book jacket
Location Call Number Status
 3rd Floor  HM538 .D55 2009    AVAILABLE
Mardigian Endowment Bookplate
Subject(s) Social surveys
Physical Description xii, 499 p. : ill. ; 25 cm
Note Rev. ed. of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007
Includes bibliographical references (p. 458-475) and index
Contents Turbulent times for survey methodology -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Coping with uncertainty
Summary Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys
Alternate Author Smyth, Jolene D
Christian, Leah Melani
Dillman, Don A., 1941- Mail and internet surveys
Mardigian Endowment, 2013

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