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Fleishman, Michael, 1951-
Starting your career as a freelance illustrator or graphic designer / by Michael Fleishman
[Rev. ed.]
New York : Allworth Press, c2001
book jacket
Location Call Number Status
 4th Floor  NC1001 .F58 2001    AVAILABLE
Subject(s) Commercial art -- Vocational guidance
Graphic arts -- Vocational guidance
Physical Description x, 261 p. : ill. ; 23 cm
Note "Copublished with the Graphic Artists Guild."--T.p. verso
Includes bibliographical references (p. 252) and index
Partial Contents Why should you freelance? -- Is art school necessary? -- Do internships help? -- Freelance illustration: where do you start? -- Bids and estimates -- Networking -- Volunteering -- Referrals -- Off on the right foot -- Creating a plan for your business -- Setting up shop -- Developing your financial plans -- Credit ratings -- Establishing credit with vendors and suppliers -- Forms, charts, templates -- Budget worksheet -- Proposal -- Simple estimate and estimate template -- Contract and confirmation of assignment -- Invoice -- Estimate, assignment confirmation, invoice or past due statement -- Logo -- Pricing your work and getting paid -- Preparing and presenting a proposal -- Estimating costs -- Sales tax -- Billing procedures and payment schedules -- Managing your new studio -- Bringing in clients -- The self-promotion piece -- Television and radio advertising -- Cold calls -- Competitions -- Pro bono work -- Your portfolio -- How do you get noticed -- Presenting a visual identity -- Maling a portfolio -- Compiling a mailing list -- Renting mailing lists -- Artist's representatives -- Awards annuals -- What goes in a portfolio -- Your portfolio: quality, not quantity -- Arranging a portfolio review -- Assembling a portfolio -- The magazine market -- Selling to newspapers -- Freelance versus staff -- Directories of newspapers -- Working with advertising agencies -- Buyouts and work-for-hire -- Selling to book publishers -- Working through the mail -- Jobs for designers -- Collaboration -- Samples -- Directories, organizations, trade magazines -- The greeting card market -- Other paper products -- Commissioned designs -- Selling all rights -- Card format -- Working with art and design studios -- Selling to small businesses -- Variety of small businesses -- Marketing on the Web -- Wide Wide portfolio: the Monlux hierarchy -- Web sights
NOTE 519175

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