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Rieger, Bernhard, 1967-
The people's car : a global history of the Volkswagen Beetle / Bernhard Rieger
Alternate Title Global history of the Volkswagen Beetle
Cambridge, Mass. : Harvard University Press, 2013
book jacket
Location Call Number Status
 4th Floor  TL215.V6 R54 2013    AVAILABLE
Subject(s) Volkswagen Beetle automobile -- History
Volkswagen automobiles -- History
Physical Description 406 p. : ill. ; 22 cm
Summary "The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher
Note Includes bibliographical references (p. 307-391) and index
Contents Prologue: some shapes are hard to improve on -- Before the "people's car" -- A symbol of the national socialist people's community? -- "We should make no demands" -- Icon of the early federal republic -- An export hit -- "The Beetle is dead -- long live the Beetle" -- "I have a vochito in my heart" -- Of Beetles old and new -- Epilogue: the Volkswagen Beetle as a global icon

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