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Kennedy, Marie R., author
Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy & Cheryl LaGuardia
Production, publication, distribution, manufacture, copyright Chicago : Neal-Schuman, an imprint of the American Library Association, 2013
©2013
book jacket
Location Call Number Status
 For Staff Use Only  Z692.C65 K46 2013    AVAILABLE
Subject(s) Libraries -- Special collections -- Electronic information resources
Libraries -- Marketing
Electronic information resources -- Marketing
Libraries -- United States -- Marketing -- Case studies
Physical Description xxi, 177 pages : illustrations ; 28 cm
Note Includes bibliographical references and index
Contents Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan ("lather, rinse, and repeat") -- Sample marketing plan reports. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Milner Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relations/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls
Summary Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description
NOTE 518638
Alternate Author LaGuardia, Cheryl, author

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