Mardigian Library
Ask a QuestionMy Library Account
Search Library Catalog - Books, DVDs & More
Limit to available
More Searches
   
Limit results to available items
Find more results:
Search MelCat
More Information
  
Malecha, Gary Lee, 1955-
The public Congress : Congressional deliberation in a new media age / Gary Lee Malecha, Daniel J. Reagan
New York ; London : Routledge, 2012
book jacket
Location Call Number Status
 3rd Floor  JK1131 .M35 2012    AVAILABLE
Subject United States. Congress -- Public relations
Subject(s) Press and politics -- United States
Communication in politics -- United States
Physical Description 200 p. ; 24 cm
Note Includes bibliographical references (p. [151]-192) and index
Contents Introduction -- Let's take it outside: the new front on the Hill -- A new Washington community: the foundation for Congressional public strategies -- Congressional responses to changes: members adapt to "going outside" -- The parties' public relations response: marketing the brand -- Running public relations operations on the Hill: strategies, successes and failures in message marketing -- The president meets Congress in a new media world: the public relations battle over the stimulus package -- Thinking constitutionally: challenges of deliberating while turned inside-out
NOTE 510028
Alternate Author Reagan, Daniel J.

Mardigian Library, 4901 Evergreen Rd.
Dearborn, MI 48128-1491 313-593-5400 fax 313-593-5561
ask-a-question@umd.umich.edu
The Regents of the University of Michigan | Non-Discrimination Policy
Copyright © The University of Michigan - Dearborn • 4901 Evergreen Road • Dearborn, Michigan 48128 • 313-593-5000
The University of Michigan - Ann Arbor | The University of Michigan - Flint | SITEMAP | DIRECTORY | CONTACT