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Baker, Frank W
Political campaigns and political advertising : a media literacy guide / Frank W. Baker ; foreword by David Considine
Santa Barbara, Calif. : Greenwood Press, c2009
book jacket
Location Call Number Status
 3rd Floor  JK2281 .B33 2009    AVAILABLE
Subject(s) Political campaigns -- United States
Advertising, Political -- United States
Media literacy -- United States
Subject United States -- Politics and government -- 21st century
Physical Description xxvi, 196 p. : ill. ; 26 cm
Note Includes bibliographical references and index
Contents Foreword / by David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index
Summary Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political 'spin'

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