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Hoffman, Bryce G
American icon : Alan Mulally and the fight to save Ford Motor Company / by Bryce G. Hoffman
Alternate Title Alan Mulally and the fight to save Ford Motor Company
1st pbk. ed
New York : Crown Business, c2012
book jacket
Location Call Number Status
 3rd Floor  HD9710.U54 F6755 2012    AVAILABLE
Subject Mulally, Alan R
Ford Motor Company
Subject(s) Automobile industry and trade -- United States -- History
Physical Description x, 422 p., [8] p. of plates : ill. ; 25 cm
Note Includes bibliographical references (p. [410]-411) and index
Summary At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description
Contents Prologue -- The house that Henry built -- Broken -- The man on the white horse -- The boldest move yet -- The revolution begins -- The plan -- Betting the farm -- Assembling the team -- The best and worst of times -- Family strife -- Watershed -- Selling it like it is -- Ripe for the picking -- Storm warning -- The sum of all fears -- Mr. Mulally goes to Washington -- Breaking with Detroit -- By their own bootstraps -- Turning the corner -- Proof points -- The road ahead

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