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Potter, Ned, 1980-
The library marketing toolkit / Ned Potter
Alternate Title Library marketing tool kit
London : Facet Publishing, c2012
book jacket
Location Call Number Status
 For Staff Use Only  Z716.3 .P68 2012    AVAILABLE
Subject(s) Libraries -- Marketing
Branding (Marketing) -- Libraries
Libraries -- Public relations
Advertising -- Libraries
Physical Description xxii, 218 p. : ill. ; 24 cm
Note Includes bibliographical references (p. [201]-203) and index
Contents Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms
Note This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries

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