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Allen, Kathleen R
Entrepreneurship for scientists and engineers / Kathleen Allen
Upper Saddle River, N.J. : Pearson Prentice Hall, c2010
book jacket
Location Call Number Status
 Circ.Desk/3 Hr Reserve  TA190 .A524 2010    AVAILABLE
Subject(s) Engineering firms -- Management
Business planning
Physical Description xii, 244 p. : ill. ; 23 cm
Note Includes bibliographical references and index
Contents Technology entrepreneurship for scientists and engineers: Scientists and engineers as entrepreneurs -- Recognizing and screening technology opportunities -- Designing and developing a technology start-up -- Building an effective team -- Developing and protecting intellectual property: The concept of intellectual property -- Patent and trademark strategy -- Technology entrepreneurship strategy: High technology product development strategies -- Technology transition and entry strategies -- Technology adoption patterns and marketing strategy -- Start-up financial strategy: The business model -- The technology start-up -- Funding growth -- Technology valuation
Note This title teaches those with no prior training how to start a company and grow their business through marketing and astute team building techniques
Series Prentice Hall entrepreneurship series

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