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Cornwall, Jeffrey
Bootstrapping / Jeffrey Cornwall
Upper Saddle River, NJ : Prentice Hall, c2010
book jacket
Location Call Number Status
 Circ.Desk/3 Hr Reserve  HD62.5 .C6656 2010    AVAILABLE
Subject(s) New business enterprises
Entrepreneurship
Physical Description xiii, 160 p. : ill. ; 23 cm
Note Includes bibliographical references and index
Contents Introduction to bootstrapping -- The essentials of bootstrapping -- Bootstrapping key fixed costs : overhead and capital purchases -- Staffing and human resource bootstrapping -- Bootstrapping through efficient processes -- Bootstrap marketing : the start-up venture -- Bootstrap marketing : the growing venture -- Start-up financing and day-to-day cash flow management in a bootstrapped business -- Creating and sustaining a bootstrap culture
Series Prentice Hall entrepreneurship series

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