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Kuratko, Donald F
New venture management : the entrepreneur's roadmap / Donald F. Kuratko, Jeffrey S. Hornsby
Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
book jacket
Location Call Number Status
 Circ.Desk/3 Hr Reserve  HD62.5 .K853 2009    AVAILABLE
Subject(s) New business enterprises
Venture capital
Entrepreneurship
Physical Description xx, 332 p. : ill. ; 23 cm
Note Includes bibliographical references and indexes
Contents New ventures : the quiet giant -- New or acquired ventures : the pathways -- Franchising : the hybrid -- Successful business plans : the roadmap -- Legal forms of ventures : the structure -- Market research : the niche -- Strategic pricing : the hook -- Start-up capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauges -- Human resources : the people -- Growing ventures : the future
Series Prentice Hall entrepreneurship series
Alternate Author Hornsby, Jeffrey S. (Jeffrey Scott), 1959-

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