Mardigian Library
Ask a QuestionMy Library Account
Search Library Catalog - Books, DVDs & More
Limit to available
More Searches
Limit results to available items
Find more results:
Search MelCat
More Information
Murphy, Patrick E., 1948-
Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero
Abingdon, Oxon ; New York, NY : Routledge, 2012
book jacket
Location Call Number Status
 3rd Floor  HF5415 .M8348 2012    AVAILABLE
Subject(s) Marketing -- Moral and ethical aspects
Marketing -- Case studies
Physical Description xii, 171 p. : ill. ; 26 cm
Summary "Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes."--Publisher's website
Note Includes bibliographical references (p. [156]-169) and index
Contents Perspectives for ethical and socially responsible marketing decisions -- Advanced perspectives for ethical and socially responsible marketing decisions -- Decision model, sample case (L'Oreal), analysis and the rest of the story -- Short Cases. Going along to get along -- Hunky dory -- Tracking down counterfeits on eBay: whose responsibility is it? -- Casas Bahia -- Toys from China and the new Yum Burger kids' meal -- Koodo in the Canadian cell phone market -- PETA -- Drug testing in India -- Tough decisions: something to snack on -- Honest tea and coke: an unlikely couple -- Long cases. Another day in paradise? -- Montenegro Electronics, Ltd. -- Arctic desert -- Superior services: should short skirts sell software? -- Facebook -- Auchan (France) -- A young pharmacist's dilemma -- TOMS: one for one movement -- Cadbury's chocolate bars: not such a sweet smell of success? -- Caterpillar, Inc
NOTE 499476
Alternate Author Laczniak, Eugene R
Prothero, Andrea

Mardigian Library, 4901 Evergreen Rd.
Dearborn, MI 48128-1491 313-593-5400 fax 313-593-5561
The Regents of the University of Michigan | Non-Discrimination Policy
Copyright © The University of Michigan - Dearborn • 4901 Evergreen Road • Dearborn, Michigan 48128 • 313-593-5000
The University of Michigan - Ann Arbor | The University of Michigan - Flint | SITEMAP | DIRECTORY | CONTACT