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Lee, In, 1958-
Electronic commerce management for business activities and global enterprises : competitive advantages / In Lee
Hershey, PA : Business Science Reference, 2012
book jacket
Location Call Number Status
 3rd Floor  HF5548.32 .L435 2012    AVAILABLE
Subject(s) Electronic commerce -- Management
International business enterprises
Technological innovations -- Management
Physical Description 496 p. : ill., map ; 27 cm
Note Includes bibliographical references and index
Contents Introduction -- Introduction to e-commerce in the global economy -- Web 2.0 -- Foundations of e-commerce -- Consumer and business sides of e-commerce -- B2C e-commerce and C2C e-commerce -- B2C online consumer behavior -- B2C marketing -- B2B e-commerce and e-marketplaces -- Mobile commerce -- Technology side of e-commerce -- Electronic payment -- Security and privacy in e-commerce -- Web technologies -- Emerging trends and issues -- Issues, opportunities, and challenges in e-commerce
Summary "This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher
NOTE 499476

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