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Rajagopal, 1957-
Systems thinking and process dynamics for marketing systems : technologies and applications for decision management / Rajagopal
Hershey, PA : Business Science Reference, 2012
book jacket
Location Call Number Status
 3rd Floor  HF5415 .R257 2012    AVAILABLE
Subject(s) Marketing
Strategic planning
Physical Description xvi, 327 p. ; 29 cm
Note Includes bibliographical references (p. 304-323) and index
Summary "This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher
NOTE 499476

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