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McCracken, Grant David, 1951-
Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas / Grant McCracken
Boston, Mass. : Harvard Business Press, c2012
book jacket
Location Call Number Status
 3rd Floor  HD30.19 .M34 2012    AVAILABLE
Subject(s) Management -- Social aspects
Popular culture -- Economic aspects
Technological innovations
Creative thinking
New products
Diffusion of innovations
Physical Description 291 p. : ill. ; 22 cm
Note Includes bibliographical references (p. [237]-267) and index
Contents Welcome to culturematics -- Why culturematics matter -- Twenty culturematics -- culturematic clockworks -- Finding your vector -- How to make culturematics -- culturematic me -- The corporate culturematics

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