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Magretta, Joan, 1948-
Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta
Alternate Title Essential guide to competition and strategy
Boston, Mass. : Harvard Business Review Press, c2012
book jacket
Location Call Number Status
 3rd Floor  HD41 .M33 2012    AVAILABLE
Subject Porter, Michael E., 1947-
Subject(s) Competition
Strategic planning
Physical Description x, 236 p. : ill. ; 24 cm
Note Includes bibliographical references (p. [223]-227) and index
Contents Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications
Summary Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success

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