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Wimmer, Engelbert
Motoring the future : VW and Toyota vying for pole position / Engelbert Wimmer ; with contributions by Arun Mani
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012
book jacket
Location Call Number Status
 3rd Floor  HD9710.A2 W56 2012    AVAILABLE
Subject(s) Automobile industry and trade
Subject Toyota Jidōsha Kōgyō Kabushiki Kaisha
Volkswagenwerk
Physical Description xiii, 272 p. : ill. ; 24 cm
Note Includes bibliographical references (p. 260-264) and index
Contents Note continued: 3.5.A Global Player with a Distinctly Japanese Identity -- 3.6.Toyota's Luxury Strategy: Lexus vs. Daimler and BMW -- 3.7.Motorizing Emerging Economies: Toyota's "Car for the World" -- 3.8.Managing Relationships the Japanese Way -- 3.9.Toyota: An Endurance Runner -- 3.10.The Disaster: "Runaway Toyotas" -- 3.11.Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past -- 3.12.Environmental Protection: Toyota's Development of Alternative Drivetrains -- 4.The Race for Pole Position: Winning by a Nose -- 4.1.Phoenix from the Ashes -- 4.2.Round Two -- 4.3.Volkswagen Moves to Overtake -- 4.4.Toyota: Digging in on the Green Front -- 4.5.The Battle on the Bottom Line -- 4.6.The Tides of Globalization -- 4.7.The Final Lap -- 4.8.Comparing Corporate Values -- 5.Epilogue: New Challenges and New Engines -- 5.1.Population Growth and Oil Supplies -- 5.2.Biofuels: Green Gasoline -- 5.3.A Tank Full of Gas -- 5.4.Hoping for Hydrogen
Note Contents note continued: 5.5.Electric Cars: The Day after Tomorrow
Alternate Author Mani, Arun

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