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Barrow, Colin
The 30 day MBA in marketing / Colin Barrow
Alternate Title Thirty-day MBA in marketing
London ; Philadelphia, PA : Kogan Page, 2011
book jacket
Location Call Number Status
 3rd Floor  HF5415 .B3587 2011    AVAILABLE
Subject(s) Marketing -- Study and teaching
Marketing -- Management
Master of business administration degree
Physical Description viii, 241 p. : ill. ; 24 cm
Note Includes index
Contents Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core

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