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Parment, Anders, 1972-
Generation Y in consumer and labour markets / Anders Parment
New York : Routledge, c2012
book jacket
Location Call Number Status
 3rd Floor  HQ799.5 .P37 2012    AVAILABLE
Subject(s) Generation Y -- Economic conditions
Young adult consumers
Generation Y -- Employment
Physical Description xx, 153 p. : ill. ; 24 cm
Note Includes bibliographical references (p. [139]-150) and index
Contents Generational cohorts and the emergence of Generation Y -- Generation Y and society : values and defining moments -- Generation Y and the market environment -- Generation Y and the social environment -- Generation Y as consumers and coworkers
Series Routledge interpretive marketing research series ; 15

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