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Rosenbaum, Steven C
Curation nation : how to win in a world where consumers are creators / Steven Rosenbaum
New York : McGraw-Hill, c2011
book jacket
Location Call Number Status
 3rd Floor  HM742 .R67 2011    AVAILABLE
Subject(s) Online social networks
Market segmentation
Management
Physical Description xiv, 284 p. : ill. ; 24 cm
Note Includes bibliographical references and index
Summary Creating content is easy: finding what matters is hard. Fortunately there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant. Rosenbaum gathers together insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies
Contents Curation: what is it? -- The history of curation -- Big-time curators on the rise -- Consumer conversations and curation -- Content entrepreneurs: the new curation class -- Tools and techniques -- Magazines and curation -- Naysayers -- Web platforms embrace curation -- Brands: curating your consumer -- Networks: writing inside a curated community -- The micronets -- What is your content strategy? -- Facebooking the future and trending toward twitter -- Are content aggregators vampires? -- Finance, curation, and privacy

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