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Tungate, Mark, 1967-
Branded beauty : how marketing changed the way we look / Mark Tungate
London ; Philadelphia, PA : Kogan Page, c2011
book jacket
Location Call Number Status
 3rd Floor  HD9970.5.C672 T86 2011    AVAILABLE
Subject(s) Cosmetics industry
Branding (Marketing)
Advertising -- Cosmetics
Beauty, Personal
Physical Description viii, 277 p. : ill. ; 24 cm
Note Includes bibliographical references (p. [257]-258) and index
Contents Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty

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