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Hewitt, John, 1943-
Air words : writing broadcast news in the Internet age / John Hewitt
Alternate Title Writing broadcast news in the Internet age
4th ed
New York : San Francisco State University, 2011
book jacket
Location Call Number Status
 4th Floor  PN4784.T4 H48 2011    AVAILABLE
Subject(s) Television broadcasting of news
Broadcast journalism -- Authorship
Physical Description xii, 218 p. : ill. ; 28 cm
Note Includes index
Contents Understand what your audience needs -- Making major changes -- Grammar and word choice -- Writing the lead sentence -- Completing the story essentials -- Gathering useful soundbites -- Using soundbites -- Building packages with soundbites and tracks -- Writing to still visuals -- The video sequence -- Writing text for the vo -- Writing the VO/sound story -- Breaking news packages and features -- Live shots and remotes -- Producing effective newscasts -- On-air news and website coordination -- Ethics and legal accountability

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