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Buckingham, David, 1954-
The material child : growing up in consumer culture / David Buckingham
Cambridge ; Malden, MA : Polity, c2011
book jacket
Location Call Number Status
 3rd Floor  HF5415.332.C45 B83 2011    AVAILABLE
Subject(s) Child consumers
Child development
Advertising and children
Physical Description vii, 261 p. ; 24 cm
Summary "Children today are growing up in an increasingly commercialized world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children's consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children's power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children."--Publisher's website
Note Includes bibliographical references (p. 231-256) and index
Contents Exploited or empowered? : constructing the child consumer -- Understanding consumption -- The making of consumers : theory and research on children's consumption -- Histories of children's consumption -- The contemporary children's market -- The fear of fat : obesity, food and consumption -- Too much, too soon? : marketing, media and the sexualization of girls -- Rethinking 'pester power' : children, parents and consumption -- Beyond 'peer pressure' : consumption and identity in the peer group -- Screening the market : the case of children's television -- Consuming to learn--learning to consume : education goes to market -- Conclusion : living in a material world

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