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Klein, Kim
Fundraising for social change / Kim Klein
6th ed
San Francisco : Jossey-Bass, c2011
book jacket
Location Call Number Status
 3rd Floor  HV41.9.U5 K57 2011    AVAILABLE
Subject(s) Fund raising -- United States
Nonprofit organizations -- United States -- Finance
Physical Description xvii, 515 p. : ill. ; 24 cm
Note Includes index
Summary "Fundraising for Social Change is one of the most widely used books on fundraising in the U.S. This, the sixth edition, is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to grow and thrive. It includes a broad range of topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising"--Provided by publisher
Contents 1. Fundraising framework -- 2. Strategies for acquiring and keeping donors -- 3. Strategies for upgrading donors -- 4. Large-scale fundraising -- 5. Fundraising management -- 6. You the fundraiser -- 7. Budgeting and planning -- 8. Special circumstances
Series Kim Klein's fundraising series

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