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Bergstrom, Mary
All eyes East : lessons from the front lines of marketing to China's youth / Mary Bergstrom
Alternate Title Lessons from the front lines of marketing to China's youth
1st ed
New York : Palgrave Macmillan, c2012
book jacket
Location Call Number Status
 3rd Floor  HQ799.C5 B47 2012    AVAILABLE
Subject(s) Youth -- China -- Attitudes
Youth -- China -- Social conditions -- 21st century
Youth -- China -- Economic conditions -- 21st century
Intergenerational relations -- China
Marketing -- China
Physical Description xiii, 237 p. : ill. ; 24 cm
Note Includes bibliographical references (p. [205]-224) and index
Contents The new (r)evolutionaries : 70s, 80s, and 90s generations -- Progress : mapping new roads to success -- Tipping gender : from boys rule to girl power -- About face : seeing new beauty codes -- Speaking up : the seeds of activism -- Creative sub-cultures : building outside the mainstream -- Re-branding Chineseness : new China, new identity

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