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The second automobile revolution : trajectories of the world carmakers in the 21st century / edited by Michel Freyssenet
Alternate Title Trajectories of the world carmakers in the 21st century
Basingstoke ; New York, NY : Palgrave Macmillan, c2009
book jacket
Location Call Number Status
 3rd Floor  HD9710.A2 S36 2009    AVAILABLE
Subject(s) Automobile industry and trade -- History -- 21st century
Automobile industry and trade -- Forecasting
Automobile industry and trade -- Economic aspects
Physical Description xxi, 468 p. : ill. ; 23 cm
Note "In association with GERPISA, Réseau international International network."
Includes bibliographical references and index
Contents Introduction : Ten years on, what have we learnt? ; Wrong forecasts and unexpected changes : the world that changed the machine / Michel Freyssenet -- Strategies of internationalisation of automobile firms in the new century : a new leap forward? / Bruno Jetin -- The uncertainty of Toyota as the new world number one carmaker / Koichi Shimizu -- Nissan : from the brink of bankruptcy / Merieke Stevens and Takahiro Fujimoto -- Honda : serendipity or strategy from 1997-2007? / Denise J. Luethege and Philippe Byosière -- The rebirth of Mazda under Ford's shadow / Daniel Arturo Heller -- Hyundai : is it possible to realise the dream of becoming a top five global automaker by 2010? / Myeong-Kee Chung -- General Motors in an age of corporate restructuring / Richard Senter, Jr. and Walter McManus -- Ford, 1993-2007 : losing its way? / Glenn Mercer -- Can Chrysler survive its reinvention? / Bruce Belzowski -- The final chapter of the 'VW model'? The VW trajectory, 1995-2005 / Ulrich Jürgens -- PSA : the difficulties of a 'volume and diversity' profit strategy ; Renault, 1992-2007 : globalisation and strategic uncertainties / Michel Freyssenet -- Fiat group automobiles : an Arabian phoenix in the international auto industry / Giuseppe Volpato -- From the marriage in heaven to the divorce on earth : the DaimlerChrysler trajectory since the merger / Holm-Detlev Köhler -- Driving with engineers' professionalism and family values : the BMW trajectory from a regional carmaker to a global premium player / Ludger Pries -- A break from the past : Volvo and its malcontents / Matthias Holweg and Frits K. Pil -- Production counterfeits and policy collisions : the Rover trajectory, a salutary tale / Dan Coffey -- Made in China : joint ventures and domestic newcomers / Hua Wang -- Maruti-Suzuki's trajectory : from a national champion to a Japanese-owned subsidiary / Florian Becker-Ritterspach -- Winners and losers in the auto parts industry : trajectories followed by the main first tier suppliers over the past decade / Vincent Frigant -- Conclusion : the second automobile revolution, promises and uncertainties / Michel Freyssenet
Alternate Author Freyssenet, Michel
Groupe d'études et de recherches permanent sur l'industrie et les salariés de l'automobile

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