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Culver, Sherri Hope
Media career guide : preparing for jobs in the 21st century / Sherri Hope Culver, James Seguin
8th ed
Boston : Bedford/St Martins c2012
book jacket
Location Call Number Status
 4th Floor  P91.6 .C85 2012    AVAILABLE
Subject(s) Mass media -- Vocational guidance
Communication -- Vocational guidance
Physical Description v, 122 p. ; 23 cm
Note Includes bibliographical references and index
Contents Machine generated contents note: 1.Considering a Career in Media/Communications -- What Are the Trends and Career Opportunities in Media Communications? -- What Are Employers Looking For? -- Where Do Recruiters Find Qualified Candidates? -- 2.Where the Jobs Are -- Six Common Media Job Types -- Eight Common Media Business Areas -- Advertising -- Institutional Communications and Training (Corporate, Government, Nonprofits) -- Magazine Publishing -- New Media/Web-Based Media/Multimedia -- Radio Industry -- Television Industry -- Video Games -- Video Production Company -- 3.Preparing for a Career in Media -- 1.Start Career Planning Early -- 2.Keep a Notebook or Journal -- 3.Be a Critical Consumer -- 4.Start a Professional Contact List -- 5.Be a History Buff -- 6.Learn as Much as You Can about Computers and Software -- 7.Become a Research and Job Search Expert -- 8.Learn to Speak and Write a Foreign Language -- 9.Take a Business Course -- 10.Write Your Ideal Resume -- 11.Write a Real Resume and Cover Letter, and Have Both Ready at All Times -- 12.Keep a Portfolio -- 13.Create a Personal Web Page -- 14.Clean Up Your Online Life -- 4.Getting Started in Your Search -- 15.Learn the Terminology -- 16.Team Projects Yield Team Players -- 17.Promote Yourself without Being Obnoxious -- 18.Join a Professional Organization -- 19.Volunteer -- 20.Conduct a Personality Assessment and Develop Your Skill Set -- 21.Attend Career Workshops and Fairs -- 22.Surf the Net (and Bookstores) for Inspiration -- 23.Seek an Internship ... or Two or Three -- 24.Get a Part-Time Job in Your Field -- 25.Get Over Your Fear of the Cold Call -- 26.Set Up Informational Interviews -- 27.Use Class Assignments as Opportunities to Meet Leaders in Your Field -- 28.Learn about the Company before You Ask for the Job -- 5.Succeeding Once You're in (Your Internship or First Job) -- 29.Read What the Pros Read -- 30.Learn about Company Budgets -- 31.Small Tasks Can Equal Big Rewards -- 32.Develop a Positive Attitude and Passion -- 33.Be Trustworthy -- 34.Don't Burn Your Bridges -- 35.Become Aware of Corporate Culture -- 36.Develop Mentors -- 37.Learn to Network -- 38.Be Indispensable -- 6.Seize Your Entrepreneurial Spirit -- 39.Apply for Grants Available to Students -- 40.Take an Independent Study -- 41.Use the Web to Experiment with a New Business Idea -- 42.Start Your Own Business -- 7.Cover Letters, Resumes, and Thank-You Notes -- Tips for Writing Cover Letters, Resumes, and Thank-You Notes -- Cover Letters -- Resumes -- Thank-You Notes -- Sample Resumes -- Public Relations -- Corporate Communications -- Video Animator -- Radio -- Television Producer -- Teaching -- Journalism -- Sample Cover Letters -- Sample Thank-You Notes
Alternate Author Seguin, James A

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