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Heath, Chip
Switch : how to change things when change is hard / Chip Heath and Dan Heath
1st ed
New York : Broadway Books, c2010
book jacket
Location Call Number Status
 3rd Floor  BF637.C4 H43 2010    AVAILABLE
Subject(s) Change (Psychology)
Physical Description 305 p. ; 22 cm
Note Includes bibliographical references (p. [267]-292) and index
Contents Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going
Summary In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline
Alternate Author Heath, Dan, 1973-

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