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Cooney, Nick
Change of heart : what psychology can teach us about spreading social change / Nick Cooney
Alternate Title What psychology can teach us about spreading social change
New York : Lantern Books, c2011
book jacket
Location Call Number Status
 3rd Floor  HM831 .C67 2011    AVAILABLE
Subject(s) Social change -- Psychological aspects
Social action -- Psychological aspects
Influence (Psychology)
Persuasion (Psychology)
Physical Description 220 p. ; 23 cm
Note Includes bibliographical references (p. [191]-220)
Contents Looking inward -- The uphill battle -- Where beliefs are born -- Tools of influence, part I: simple tools -- Tools of influence, part II: power tools -- Tools of influence, part III: tools of persuasion -- Tools of influence, part IV: handle with care -- Spreading social change -- Social marketing -- Frontiers of influence

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