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Clements, Michal, 1963-
Tuning into mom : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson
Alternate Title Understanding America's most powerful consumer
West Lafayette, Ind. : Purdue University Press, c2011
book jacket
Location Call Number Status
 3rd Floor  HQ759 .C54 2011    AVAILABLE
Subject(s) Mothers -- United States -- Attitudes
Consumer behavior -- United States
Consumers' preferences -- United States
Relationship marketing -- United States
Physical Description xiv, 185 p. : ill. ; 24 cm
Note Includes bibliographical references and index
Contents Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion : brand sweet spots and actions
Alternate Author Thompson, Teri Lucie, 1956-

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