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Rubinfeld, Arthur
Built for growth : expanding your business around the corner or across the globe / Arthur Rubinfeld, Collins Hemingway
Alternate Title Expanding your business around the corner or across the globe
Upper Saddle River, NJ : Wharton School Pub., c2005
book jacket
Location Call Number Status
 3rd Floor  HD2746 .R83 2005    AVAILABLE
Subject(s) Corporations -- Growth
Organizational change -- Management
Physical Description xxiv, 343 p. : ill., maps ; 24 cm
Note Includes index
Contents Make no little plans -- It's about your values -- Opportunities, ideation, and concept -- The importance of the first store -- Maximizing the retail experience through design -- Seamlessly connecting design to brand while staying on budget -- Merchandising : maximizing your profits -- Customizing customer service -- Go long -- Blueprint for execution -- Taking your organization long -- Kicking the economic model into gear -- Wellsprings to expansion -- Own Main & Main -- How to grow rapidly without stumbling -- Hot spots, oil stains, and the perfect location -- A walk through the locationing process -- Real estate : who needs who more, when -- Push the envelope -- Innovation as the path to growth -- Defining your mission in the new age of retail
Review "Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbuck's expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the world's most-recognized brands. Now, drawing on his singular expertise with Starbucks and as a consultant to Oakley, Gateway, Adidas, and Washington Mutual, he offers breakthrough strategies and techniques for all facets of retail: choosing locations, recruiting management and associates, defining organizations and systems, designing stores, merchandising, day-to-day execution, and more."--BOOK JACKET
Alternate Author Hemingway, Collins

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