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Hakim, Catherine
Erotic capital : the power of attraction in the boardroom and the bedroom / Catherine Hakim
Alternate Title Power of attraction in the boardroom and the bedroom
New York : Basic Books, c2011
book jacket
Location Call Number Status
 3rd Floor  HM1151 .H35 2011    AVAILABLE
Subject(s) Interpersonal attraction
Sexual attraction
Human body -- Social aspects
Beauty, Personal -- Social aspects
Physical Description vii, 295 p. : ill. ; 25 cm
Summary "In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset-erotic capital-that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool-one that we scorn only to our own detriment"-- Provided by publisher
Note Includes bibliographical references (p. 271-292) and index
Contents Introduction : Erotic capital and the politics of desire -- Part I. The fourth personal asset and the new sexual politics. What is erotic capital? ; The politics of desire : the difference between men and women ; Denial : why erotic capital has been suppressed -- Part II. How erotic capital works in everyday life. The lifetime benefits of erotic capital ; Modern romance : how erotic capital changes relationships ; No money, no honey : selling erotic entertainment ; Winner takes all : the business value of erotic capital -- Conclusion : The power of erotic capital

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