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Enterprise 2.0 : how technology, ecommerce, and Web 2.0 are transforming business virtually / Tracy L. Tuten, editor
Alternate Title Enterprise two point zero
How technology, ecommerce, and Web 2.0 are transforming business virtually
Santa Barbara, Calif. : Praeger, c2010
book jacket
Location Call Number Status
 3rd Floor  HF5548.32 .E567 2010  v.1    AVAILABLE
 3rd Floor  HF5548.32 .E567 2010  v.2    AVAILABLE
Subject(s) Electronic commerce
Web 2.0
Information technology
Physical Description 2 v. : ill. ; 25 cm
Note Includes bibliographical references and indexes
Incomplete Contents v.1. The strategic enterprise -- v.2. The behavioral enterprise
Contents v. 1. The strategic enterprise. The strategic enterprise / Tracy L. Tuten -- Enterprise 2.0: the dawn of emergent collaboration / Andrew McAfee -- Beyond Web 2.0: implications for businesses / Robert Rose -- How to adapt and prosper in the Web 2.0 marketspace / Anne Giles Clelland and Iain J. Clelland -- E2.0 law: legal concerns for the Web 2.0 business / Ken Maready -- Content management beyond a Web 2.0-overwhelmed world / Robert Rose -- Transparency / Lauren McKay -- Service recovery, complaint handling, and the social media / Deborah Cowles -- Messages still matter: PR in a digital world / Bob Witeck -- Digital direct / Lisa Spiller -- Mass-servicing of micromarkets / Robert Rose -- Frugality 2.0: making sense of the IT paradox by keeping your head in the clouds / James Elliott Brown -- Accounting in the clouds: how Web 2.0, cloud computing, and SaaS are impacting the accounting profession / Jason M. Santucci ... [et al.] -- Web panels: replacement technology for market research / Anja S. Göritz -- Using social software to improve collaboration: determining factors for successful knowledge sharing spaces / Judy Payne
v. 2. The behavioral enterprise. The behavioral enterprise / Tracy L. Tuten -- The next evolution: knowledge sharing and influence in team mobile collaboration / Elizabeth C. Ravlin -- Behind the screen: understanding virtual organizational behavior / Rudy Nydegger -- Real-world opportunities for virtual-world project management / Dawn Owens ... [et al.] -- Leveraging 2.0 for internet recruiting / Run Ren and Barry Brewton -- Harnessing collective knowledge: group cohesion in online networks / Peter Otto -- Harnessing the power of the oh-so-social web / Josh Bernoff and Charlene Li -- Internet 2.0: a dual-edged sword for work-family balance / Cheryl L. Adkins and Sonya F. Premeaux -- How can Web 2.0 help increase consumer adoption of sustainable products? / Jason D. Oliver -- Conversational media / Scott Sherman -- Brand fans: when entertainment + marketing integrate online / Robert V. Kozinets -- Growing up "virtual": the impact of interactive technologies on adolescent consumer behavior / Natalie T. Wood -- Community development in the virtual space / Ellen Kolstö -- Viral marketing: creating a buzz with Web 2.0 / Thomas R. Donohue -- Digital gifts: evolving patterns in gift exchange / Erika Pearson -- Social commerce: e-retailers and today's social consumers / Tracy L. Tuten
Alternate Author Tuten, Tracy L., 1967-

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