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Kraten, Michael
Business planning and entrepreneurship : an accounting approach / Michael Kraten
1st ed
New York : Business Expert Press, c2010
book jacket
Location Call Number Status
 3rd Floor  HD30.28 .K73 2010    AVAILABLE
Subject(s) Business planning
Physical Description viii, 169 p. ; 24 cm
Note Includes index
Contents Management accounting and business planning -- Defining the process chain -- Justifying the process chain with statistical evidence -- Assessing preliminary profitability with flexible budgets -- Estimating supply capacity with process flow analysis -- Estimating customer demand -- Reconciling supply and demand via quality management -- Estimating direct and indirect costs -- Assessing cost structures with activity-based costing -- Risk management with cost variance analysis -- Price targeting on the basis of cost behavior -- Competitive pricing via game theory -- Price-discounting strategies -- Cash flow analysis -- Financial ratio analysis -- Outcomes management and measurement -- Scenario event identification -- Risk assessment -- Internal control activities -- Final thoughts -- Appendix. A small business, single division illustration
Summary This text is a nuts-and-bolts guide to business planning. It is designed to function as a handbook for entrepreneurs who wish to apply techniques of management accounting to their planning activities
Series Managerial accounting collection

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