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Ganz, Marshall, 1943-
Why David sometimes wins : leadership, organization, and strategy in the California farm worker movement / Marshall Ganz
Oxford ; Toronto : Oxford University Press, 2010, c2009
book jacket
Location Call Number Status
 3rd Floor  HD6515.A29 G36 2009    AVAILABLE
Subject United Farm Workers -- History
Subject(s) Agricultural laborers -- Labor unions -- California -- History
Migrant agricultural laborers -- Labor unions -- California -- History
Agricultural laborers -- California -- History
Physical Description xvii, 344 p. : ill., map ; 24 cm
Note "First issued as an Oxford University Press paperback, 2010" -- T.p. verso
Includes bibliographical references (p. [317]-335) and index
Summary This work tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large scale agricultural enterprises relied on migrant labor, a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Offering insight from a longtime movement organizer and scholar, the author illustrates how they had the ability and resourcefulness to devise good strategy and turn short term advantages into long term gains. This book constitutes a seminal contribution to learning from the movement's struggles, set backs, and successes; it is a lens through which to explore the reasons why the powerless sometimes win against the powerful
Contents Introduction: how David beat Goliath -- Beginnings: immigrants, radicals, and the AFL (1900-1959) -- New opportunities, new initiatives: AWOC, teamsters, and the FWA (1959-1962) -- A storm gathers: two responses (1963-1965) -- The great Delano grape strike (1965-1966) -- Meeting the counterattack: DiGiorgio, the teamsters, and the UFWOC (1966) -- Launching a new union (1966-1967)

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