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Keilbach, K. B. (Kimberly B.), 1960-
Global warming i$ good for business : how savvy entrepreneurs, large corporations, and others are making money while saving the planet / K.B. Keilbach
Alternate Title Global warming is good for business
How savvy entrepreneurs, large corporations, and others are making money while saving the planet
Fresno, CA : Quill Driver Books, c2009
book jacket
Location Call Number Status
 4th Floor  QC981.8.G56 K45 2009    AVAILABLE
Subject(s) Global warming -- Economic aspects -- United States
Climatic changes -- Economic aspects -- United States
Physical Description xiv, 288 p. ; 24 cm
Note Includes bibliographical references (p. [219]-276) and index
Contents Acknowledgments -- Introduction -- pt. 1. The incubators -- 1. Stabilization wedges -- 2. The LEAFHouse--solar power -- 3. The power mix--wind & waves -- 4. Biofuel : paradigm for the future -- 5. The hydrogen highway -- 6. Eco-capitalists -- pt. 2. The game changers -- 7. The environmental power players -- 8. The nuclear reactor in our backyard -- 9. The grandchildren's test -- 10. The Earth's heat -- 11. Uncharted waters -- 12. Here comes the sun -- 13. Wind power--a pioneering technology -- 14. Save the planet : use more trees -- 15. Not your father's automobile -- 16. From railroads to rapid transit -- 17. Green buildings -- pt. 3. The buck starts here -- 18. Top-down or bottom-up? -- 19. The moral equivalent of war -- 20. Energy star -- 21. Stewardship in the twenty-first century -- 22. Sustainable systems -- 23. Texas : from big oil to big wind -- 24. Hawaii : the ocean provides -- 25. Austin : think globally, act locally -- 26. Portland : from stumptown to sustainable -- 27. Miami : smart growth -- 28. Where we go from here -- Glossary -- Bibliography -- Index
Subject Publisher's description -- Concern about greenhouse gases and the warming of the planet is reaching a crescendo never before experienced. In the past, crises that have threatened the lives and livelihoods of huge portions of the populace have spurred entrepreneurs to come up with solutions that eventually tempered the crisis, improved the quality of life, and laid the groundwork for future growth and development. As consumers demand planet-friendly products and investors look for so-called green companies to put their money into, more and more businesses are actively seeking ways to fill this demand. Whether their initial motives are altruistic or not, entrepreneurs, venture capitalists, and corporate leaders are finding a huge market for green goods and services. Bottom line: Global warming is good for business. Global Warming Is Good for Business explores the people and forces at work today to deal with and profit from global warming. From universities, whose research projects spin off green business opportunities, to entrepreneurs and large companies scrambling onto the green bandwagon -- all mixed with government agencies attempting to support the effort -- Keilbach's entertaining narrative reveals an expansive community coming together to change the world and make a profit, one joule at a time. Just one example: In Scotland they are already using the Wavegen Limpet, a column that is partly submerged in the ocean. As the water level rises and falls, electricity is generated

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