Mardigian Library
Ask a QuestionMy Library Account
Search Library Catalog - Books, DVDs & More
Limit to available
More Searches
   
Limit results to available items
Find more results:
Search MelCat
More Information
  
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]
2nd ed
New York : Bloomberg Press, c2009
book jacket
Location Call Number Status
 3rd Floor  HD69.B7 B733 2009    AVAILABLE
Subject(s) Brand name products
Branding (Marketing)
Brand name products -- Management
Brand name products -- Forecasting
Physical Description xvii, 284 p. : ill. (some col.) ; 23 cm
Note Includes bibliographical references and index
Contents Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in Asia / Jonathan Chajet -- From elephant to tiger : brands and branding in India / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton
Series Economist series
Alternate Author Clifton, Rita
Ahmad, Sameena

Mardigian Library, 4901 Evergreen Rd.
Dearborn, MI 48128-1491 313-593-5400 fax 313-593-5561
ask-a-question@umd.umich.edu
The Regents of the University of Michigan | Non-Discrimination Policy
Copyright © The University of Michigan - Dearborn • 4901 Evergreen Road • Dearborn, Michigan 48128 • 313-593-5000
The University of Michigan - Ann Arbor | The University of Michigan - Flint | SITEMAP | DIRECTORY | CONTACT